Small Business Education Series, Engage your Customers with Social Media
Please join us each month on the 4th Thursday for the Greater McLean Chamber of Commerce Small Business Education Series, co-sponsored* by the SBA and Lafayette Federal Credit Union with a continental breakfast.
Title: Engage Your Customers with Social Media
This social media seminar will give you a closer look at the popular social media networks and the benefits of using each.
We’ll also look at how other local organizations are marketing with them and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working and how to turn the exposure and engagement into business.
You’ve thought about what social networks to use for your organization, and you are ready to take the next step. Where do you go from here?
You will learn:
- About the six most popular social media networks: Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+
- How to tell if a platform is right for your business
- What kind of content to create and post
- Social media marketing etiquette
- How to tell if your content is working
- Tips on managing your time
- Why social media & email marketing must be used together and how they fit into your overall marketing plan
There will be plenty of time for questions.
About the presenter: Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped thousands of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative, has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement. She is a Constant Contact Authorized Local Expert and has been awarded Constant Contact’s All Star Marketing award for excellence in email marketing. You can follow her @laurabcreative.
Reasonable accommodations for the disabled will be provided to those who make a request in advance. For more information, contact Marcia Twomey mtwomey@mcleanchamber.org.
*Cosponsorship Authorization 14-0353-88. SBA's participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.
Printed courtesy of www.mcleanchamber.org/ – Contact the Greater McLean Chamber of Commerce for more information.
1437 Balls Hill Rd., McLean, VA 22101 – (703) 356-5424 – info@mcleanchamber.org